Grow your spa management skills and improve your business’s performance with the Spa Management Certification course, now in the Middle East!

The US$6.3Trillion global spa and wellness industry has been experiencing unprecedented growth and demand since the pandemic, and that is forecast to continue for the next five years. As tourism continues to grow in Saudi Arabia, is your spa ready for international guests and standards?

In this intensive two day program, you will be taught practical and proven methods to master spa business growth and success. The course will be conducted by international spa consultant and educator Lisa Starr, who will share a variety of tools and techniques for developing your spa.

Course Details

Location

Radisson Blu Hotel, Jeddah Al Salam
Riyadh; location sent through registration

Course Dates 

Jeddah
Day 1 Fundamentals Course: Sunday 18 May
Day 2 Advanced Course: Monday 19 May

Riyadh
Day 1 Fundamentals Course:  Tuesday 20 May
Day 2 Advanced Course: Wednesday 21 May

Time

9am-5pm AST (daily agenda will be sent after registration)

Cost

Received upon inquiry; book both days in each location for a reduced total price!

Certificate?

Yes! With a take home workbook as well.

*Starr is also available on Saturday May 17 (Jeddah) and Thursday May 22 (Riyadh) for two-hour private one-on-one consultations, in which we can discuss any business challenges or opportunities that you are currently managing.

About Your Instructor

Starr is an authority on the business of spa and wellness. She guides individual businesses as a consultant, covers new trends and developments as a journalist, and explores the stories behind success in her podcast, StarrCast.

As an industry thought leader, she delivers keynote presentations, moderates at global conferences, and leads multi-day spa business education workshops around the world, including China, Brazil, Kenya, Mexico, Germany, Dubai, London, South Africa, and more.

Day 1: "Foundations of Spa Management: Customer Service, Team Building & Operational Excellence"

*Course will be delivered in English with live Arabic translation
Success in the spa industry is about much more than beautiful surroundings — it’s about delivering outstanding service with a skilled, motivated team. In this essential course, you’ll learn how to enhance your skills as a spa owner, director, or manager by mastering the fundamentals of customer service, team building, and quality management. Through practical strategies and real-world examples, you’ll discover how to attract top talent, retain loyal clients, and create memorable spa experiences that keep guests coming back.

Key Topics Include:

  •  Understanding Spa Client Expectations
  •  Transforming Experiences: From Transactional to Exceptional
  •  Building a World-Class Service Culture
  • Client Retention Strategies
  • Attracting and Recruiting Top Talent
  • Instilling Quality Across Operations

Day 2: "Advanced Spa Business Strategies: Sales, Leadership & Next-Level Growth Strategies "

*Course will be delivered in English with live Arabic translation
Take your spa leadership skills to the next level with this advanced course focused on optimizing your business for maximum growth and profitability. Building on the foundations of spa management, you’ll dive deeper into sales strategy, marketing, retail success, leadership development, and business performance metrics. Learn how to solidify your spa’s brand, lead high-performing teams, and implement proven sales techniques that drive immediate and long-term revenue gains — ensuring a thriving, sustainable spa business.

Key Topics Include:

  • Defining and Communicating Your Vision and Brand
  • Modern Marketing Best Practices
  •  The Hidden Costs of Discounting
  • Key Performance Indicators Every Spa Should Track
  • Team-Based Sales Strategies
  • Retailing for Revenue Growth
  • Leadership Styles for Dynamic Spa Management

Don't miss out on a one-on-one consultation opportunity with an internationally-renowned expert!

Calling all Jeddah spas on Saturday May 17 and Riyadh spas on Thursday May 22, book a 2 hour personalized consultation with Lisa Starr. Bookings are limited, so be sure to register now!

Starr’s practical approach helps to guide owners in actionable steps to improve and grow their businesses in an array of areas, including sales and marketing, people management and spa operations. 

Register Now!

Spa owners and management staff cannot afford to miss this outstanding program, delivered live in the Middle East!

You will receive a certification at the end of the course, and a take home workbook that will be a valuable resource for the future.

By providing your contact details, you are aware we will contact you with payment details and consultation details if registered.