As tourism continues to grow in Saudi Arabia, is your spa ready for international guests and standards?
Grow your spa management skills and improve your business’s performance with the Spa
Management Certification course, now in the Middle East! The $5.6Trillion global spa and wellness industry has been experiencing unprecedented growth and demand since the pandemic, and that is forecast to continue for the next five years.
In this intensive two day program, you will be taught practical and proven methods to master spa business growth and success. The course will be conducted by international spa consultant and educator Lisa Starr, who will share a variety of tools and techniques for developing your spa.
APRIL 29 & 30 2024
RIYADH, SAUDI ARABIA
DAY 1 - APRIL 29
Customer Service, Quality Management, Building and Training Your Team
Even the most beautiful spa won’t bring clients back, it takes a highly-trained team and excellent service delivery to grow your business in the long term. On Day 1 of the course, you’ll learn how to boost your skills as a spa owner, director or manager to build and retain top talent, improve your spa’s operations and elevate your clients’ experiences to make sure they always come back for more.
Topics Covered
- What is a Spa? What are clients expecting?
- How to take your Spa from Transactional to Experiential
- Three Essential Ingredients of World Class Service
- Customer Retention, Your Best Marketing Tool
- Attracting and Recruiting Top Talent
- Instilling a Quality Culture in Your Team
DAY 2 - APRIL 30
Sales & Marketing Strategies, Retailing for Maximum Impact, and Developing Your Leadership Skills
With consumer interest in spas at an all time high, now is the time to ensure that your business plan communicates your vision and branding. On Day 2 of the course, you will really hone in on what makes a spa business successful from within, elevating your insider knowledge on how a spa should operate and how to optimize your business strategy for maximum growth and success.
Topics Covered
- Solidifying Your Vision and Branding
- Current Best Practices in Marketing
- The Dangers of Discounting
- Understanding Your KPI’s
- Involving Your Team in the Sales Process
- Sales Strategies for Immediate Boosts
- Retail Like You Mean It
- Leadership Styles
Creating and maintaining a well-trained staff, effective products and enjoyable treatments, along with a clean and well-designed facility and a robust marketing program, are essential elements for long term spa success and profitability.
Spa owners and management staff cannot afford to miss this outstanding program, delivered live in the Middle East for the first time! You will receive a certification at the end of the course, and a take home workbook that will be a valuable resource for the future.
About Your Instructor
Lisa Starr Wynne Business Principal Lisa Starr has many decades of experience in the spa, beauty and wellness industry. An accomplished instructor, Lisa leads Wynne Business educational seminars for spa owners and managers across the globe.
Your Investment
900 SAR /Day
1500 SAR /2 Days
10% discount if two or more registrants from the same salon attend